MICHAEL SIMCOE

Esky Brick

Nylex

1980

The Esky Icepack has been in production for 40 years. It was designed by Michael Simcoe in his first job at Nylex in Seaford with Lionel Suttie. Suttie had been Simcoe’s lecturer at RMIT and he gained valuable experience designing products for the high volume Nylex plants. Simcoe joined Holden as an automotive designer employed by Phillip Zmood in 1982 and would go on to succeed Zmood as Head of Design for GM Holden.Michael Simcoe is a Hall of Fame member of the Design Institute of Australia.

Photo credit: Emily Dimonzantos, 2020.