CATALYST DESIGN GROUP

OI Bicycle Bell

Knog

2016

Knog directors Hugo Davidson and Malcolm McKecknie established Catalyst Design Group in 1998. The ‘Oi’ Bike Bell reinvents the bicycle bell. In April 2016 a successful ‘Kickstarter’ crowd funding campaign raised $1,078,634. Awarded the Victorian Premiers Design Award in 2016. 

Photo credit: Emily Dimonzantos, 2020.